Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Identify one B2C seller and one B2B seller. Describe at least three differences between their buyers.
Expert Solution
Step 1 of 2
A B2C seller is the one who sells products or services to individual customers. Whereas,
A B2B seller is a company who sells supplies or raw materials to another company for manufacturing of finished goods.
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