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Identify five factors which Sam should consider in relation to the design of the working environment. b. Identify three environmental factors which may have a bearing on the levels of innovation in the engage office.

Identify five factors which Sam should consider in relation to the design of the working environment. b. Identify three environmental factors which may have a bearing on the levels of innovation in the engage office.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Refer to Case Study F

a. Identify five factors which Sam should consider in relation to the design of the working environment.

b. Identify three environmental factors which may have a bearing on the levels of innovation in the engage office.

Case Study F Sam is the manager of the Engage marketing company. He has employed a number of employees with skills in diverse areas such as website development and social media. Sam has generally been happy with the work carried out by these employees and the levels of customer satisfaction. However, he has recently become concerned about the apparent isolation in the working environment. The employees don't work together very often, and the work atmosphere is generally very quiet. Sam has decided to make some changes to ensure that the employees feel engaged and motivated.
Transcribed Image Text:Case Study F Sam is the manager of the Engage marketing company. He has employed a number of employees with skills in diverse areas such as website development and social media. Sam has generally been happy with the work carried out by these employees and the levels of customer satisfaction. However, he has recently become concerned about the apparent isolation in the working environment. The employees don't work together very often, and the work atmosphere is generally very quiet. Sam has decided to make some changes to ensure that the employees feel engaged and motivated.
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