Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
identify a public figure that exemplify the style that you choose.

Transcribed Image Text:Pick 3 items from the list below and identify a public
figure that exemplify the style that you choose.
1. RULE OF LAW
2. UTILITARIAN
3. LOYALIST
4. PRUDENT
ETHICAL STYLE
5. VIRTUOUS
6. INTUITIVE
7. EMPATHETIC
8. SELECTIVE
9. RULE OF GOD
Thinking and acting on the basis of rules and principles,
paying only secondary regard to circumstances or
expectations.
Weighing probable consequences, both the organization and
to the public well-being. "The greatest good for the greatest
number."
Evaluating all decisions first in terms of benefit to the
organization and its reputation.
Weighing probable consequences to oneself and one's own
concerns but always including long-range considerations of
organization policies, public trust and citizen relations.
Every action is measured in terms of its reflection on one's
character without immediate regard to consequences and
often without paying much attention to general principles.
Making decisions on the basis of "conscience" and without
deliberation, argument, or reason.
Following one's feelings, in particular, feelings of sympathy
and compassion.
Whoever wins or survives must be right.
The laws of man are always superseded by the laws of
God and teaching of one's religious faith.
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