How would you describe your pattern of media consumption?What media activities do you spend the most time doing?What is the total number of hours you spend consuming media content?How many hours include multitasking?How does your time-consuming media compare to the time you spend doing other things such as sleeping, eating, and exercising?Do you feel that your media consumption takes time away from doing other “important” things, such as doing homework, chores, work, etc.?What conclusions can you reach about the sources and perspective of your media content?What potential biases could you be exposed to?What recommendations would you make to broaden your menu of media consumption?

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Answered: How would you describe your pattern of…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

How would you describe your pattern of media consumption?
- What media activities do you spend the most time doing?
- What is the total number of hours you spend consuming media content?
- How many hours include multitasking?
How does your time-consuming media compare to the time you spend doing other things such as sleeping, eating, and exercising?
Do you feel that your media consumption takes time away from doing other “important” things, such as doing homework, chores, work, etc.?
What conclusions can you reach about the sources and perspective of your media content?
What potential biases could you be exposed to?
What recommendations would you make to broaden your menu of media consumption?

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