Answered: how the macro-economic factors affects…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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how the macro-economic factors affects a property company .

Economic

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Expert Solution

Introduction

Every organization that operates in the market is impacted by a number of factors which either have a direct or indirect impact on the performance of the business. The organizations that monitor these factors and take appropriate steps for the changes in these factors flourish in the market.

The elements that make up the organization's online market place are mainly classified into the macro-environment and the micro-environment. The organization has to monitor the changes in both these elements to get an overall insight of factors.