Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
What are the Global, legal political environment impact international business?
Expert Solution
Step 1 International Business
International business refers to the process of buying and selling or exchange which is carried on even in the countries other than the home. It is a form of business where in an organization sells goods and service to foreign countries by establishing presence outside the country and adopting various techniques to sell in those countries .
International business basically refers to the trade of goods , services, capital, knowledge across international borders.
Following are the significance of international business-
- Expansion of the market
- Brings Foreign Exchanges
- Economies of scale
- Cost advantage
- Improves International Relation
- Provides Employment Opportunities
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