Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How environmental variables can contribute to a firms position
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Step 1
Environmental variables can be explained all the factors that include individuals, entities and other various factors that may or may not be in the control of the company or the organization. Business environment may affect the performance, profitability, growth and even the survival of the business.
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