How environmental variables can contribute to a firms position

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 13DRQ
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How environmental variables can contribute to a firms position

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Environmental variables can be explained all the factors that include individuals, entities and other various factors that may or may not be in the control of the company or the organization. Business environment may affect the performance, profitability, growth and even the survival of the business.

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