How does this image work to construct social attitudes about and expectations for women and gender? Are there changes in the representation of women that you notice from decade to decade and/or compared to the present day?

Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
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How does this image work to construct social attitudes about and expectations for women and gender? Are there changes in the representation of women that you notice from decade to decade and/or compared to the present day?
Rita Hayworth
CO STARRING IN
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Transcribed Image Text:Rita Hayworth CO STARRING IN Color Harmony Face Powder! "YOU WERE NEVER LOVELIER" A Columbia Picture 1...it imparts a lovely color to the skin 2... it creates a satin-smooth make-up 3...it clings perfectly-really stays on Blondes, brunettes, brownettes, redheads.. you can add loveliness to your looks with your Color Harmony shade of this famous powder created by Max Factor Hollywood. The very first time you make up with this remarkable face powder you'll note how the Color Harmony shade created for you accents all the beauty of your type. You'll note that your skin looks more youthful, more attractive. You'll marvel how satin-smooth your make-up appears...and how this powder clings perfectly and really stays on. Try your Color Harmony shade of Max Factor Hollywood face powder today...make a new beauty discovery. One dollar. Max Factor + Hollywood SCREENLAND Media History Digital Library. ◆ Figure 9.5 "You Were Never Lovelier" (1942) *COMPLETE your make-up la Color Har mony with Max Factor Hollywood Rouge and Tru-Color Lipstick.
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