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hat would be the ideal research philosophy to adopt in order to investigate the topic? Please explain. hat would be the ideal research approach to adopt in order to research the topic? Please explain.

hat would be the ideal research philosophy to adopt in order to investigate the topic? Please explain. hat would be the ideal research approach to adopt in order to research the topic? Please explain.

Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN:9780134477961
Author:Saundra K. Ciccarelli, J. Noland White
Publisher:Saundra K. Ciccarelli, J. Noland White
Chapter1: The Science Of Psychology
Section: Chapter Questions
Problem 1TY
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Case 4: Lucy's research on the influence of our emotions and feelings towards our partners on our impulse buying behaviour Lucy's research is investigating consumers' attitudes towards Valentine's Day. She is particularly interested in finding out about consumer buying behaviours on special occasions and to what extent emotions and feelings for partners influence impulse buying behaviours. Having looked at the literature and identified publications on consumer buying decisions, Lucy has set herself a research question of: How do emotions and feelings affect impulse buying behaviour of consumers? Lucy is interested in understanding the emotions and feelings behind the commercial interactions. She has made it clear to her supervisor that she is not interested in how much people spend, how often they shop, and how many times they make purchases, even though she understands that these are also inter-related with the research question. Questions 1) What would be the ideal research philosophy to adopt in order to investigate the topic? Please explain. 2) What would be the ideal research approach to adopt in order to research the topic? Please explain. 3) What would be the ideal research strategy(/strategies) to adopt in order to investigate the topic? Please explain. 4) Could Lucy consider an experimental research design for her study? How could she use experimental research?
Transcribed Image Text:Case 4: Lucy's research on the influence of our emotions and feelings towards our partners on our impulse buying behaviour Lucy's research is investigating consumers' attitudes towards Valentine's Day. She is particularly interested in finding out about consumer buying behaviours on special occasions and to what extent emotions and feelings for partners influence impulse buying behaviours. Having looked at the literature and identified publications on consumer buying decisions, Lucy has set herself a research question of: How do emotions and feelings affect impulse buying behaviour of consumers? Lucy is interested in understanding the emotions and feelings behind the commercial interactions. She has made it clear to her supervisor that she is not interested in how much people spend, how often they shop, and how many times they make purchases, even though she understands that these are also inter-related with the research question. Questions 1) What would be the ideal research philosophy to adopt in order to investigate the topic? Please explain. 2) What would be the ideal research approach to adopt in order to research the topic? Please explain. 3) What would be the ideal research strategy(/strategies) to adopt in order to investigate the topic? Please explain. 4) Could Lucy consider an experimental research design for her study? How could she use experimental research?
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