How does the type of decision process affect the
postpurchase processes?
The postpurchase process is that when a consumer is not happy about their purchase, they are regretting their decision or feeling bad about the brand. In this situation, most of the customers want to return their products.
Consumer buying decisions are based on their age, occupation, financial capacity, and lifestyle. So changes that happen in the life of consumers leads to changes in their taste and preference. The reasons for postpurchase processes are usually based on available better alternatives.
The marketers try to deal with this problem by introducing good return and exchange policies for the product after their purchase. So the consumer will get a second chance to correct their purchase decision.
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