How does the Ritz- Carlton match up to competitive hotels? What are the key differences?
How does the Ritz- Carlton match up to competitive hotels? What are the key differences?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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1. How does the Ritz- Carlton match up to competitive hotels? What are the key differences?
2. Discuss the importance of the "wow stories" in customer service for a luxury hotel like The Ritz- Carlton?
(Reference book: ritz carlton case study in Chapter 13 on page 379 of Philip kotler and keller marketing management)
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