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How does Interbrand explain the changes (or stability) in each?

How does Interbrand explain the changes (or stability) in each?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How does Interbrand explain the changes (or stability) in each?
Transcribed Image Text:How does Interbrand explain the changes (or stability) in each?
The chapter introduced you to the concept of brand equity, an important measurement of the value vested in a products brand in and of itself. Different formulas for cakculating brand equity exist. One well-publicized approach is that of Interbrand, which annually publishes its Best 100 Global Brands list. Go to the loca- tion on the Interbrand website where they provide these rankings for the present and past years (www.interbrand.com), then click on "Best Global Brands." Peruse the list of brands and select any five in which you have interest. For each, observe whether brand equity has been trending up or down over the past few years.
Transcribed Image Text:The chapter introduced you to the concept of brand equity, an important measurement of the value vested in a products brand in and of itself. Different formulas for cakculating brand equity exist. One well-publicized approach is that of Interbrand, which annually publishes its Best 100 Global Brands list. Go to the loca- tion on the Interbrand website where they provide these rankings for the present and past years (www.interbrand.com), then click on "Best Global Brands." Peruse the list of brands and select any five in which you have interest. For each, observe whether brand equity has been trending up or down over the past few years.
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