Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How does General Systems Theory work in marketing and production and how do the decisions affect each other?
Expert Solution
Step 1 Introduction
Over the years many theories have been developed by various people specialised in management structure, decision making and theories. general system theory states that the organisation contains various departments and units which need to be co-ordinated effectively and efficiently in order to increase the productivity of the organisation.
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