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How do you think his manager should respond and why do you think so? a. Tell her that she can use the telephone only in an emergency. b. Tell her that what she is doing is theft just like the situation in case study

How do you think his manager should respond and why do you think so? a. Tell her that she can use the telephone only in an emergency. b. Tell her that what she is doing is theft just like the situation in case study

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How do you think his manager should respond and why do you think so?

a. Tell her that she can use the telephone only in an emergency.

b. Tell her that what she is doing is theft just like the situation in case study.

Case Study: Using the Office Phone A Makati area manager, Tommy Looc learns that his assistant Lynn Cac, is using the office phone at least once a week to talk to her mother in Cebu City for one hour or more. The manager confronted her with the discovery by asking Lynn if in fact, she is making these long-distance personal telephone calls. Lynn answers, "Yes. Why? Have I done anything wrong? What is so terrible about my using the phone anyway? The company is big enough to afford it; what is one phone call or two to Cebu? " Feeling expansive she adds, "I phoned my mother a couple of times last week because I wanted to find out about her trip to Hong Kong. What is the problem?" Tommy Looc take a hard line and direct her not to make any more phone calls because it is a form of stealing. Outraged, Lynn reacts to his comments by saying, "What? How could that be? I was just using the phone! I don't steal. I never steal! I was brought up not to steal. If you consider my using the phone to talk to my family as stealing, then I suppose I should not take supplies home either. You know little things like refill pads, envelopes, staplers, and pens. I use them to write letters, organize my accounts, write grocery list, remind myself of chores, or to keep by the phone to jot down messages. You are just picking on me". "What about the time that Noel Bool borrowed the computer for the weekend? Was that theft? He need it to work on his thesis. The PC is company property, too. No one was going to need it over a weekend. What is the harm? And anyway, the thesis is for his MBA. The more degrees he gets the more it will help the company, right? But then again, he did say to me off the record, that when he got his MBA degree, he was going to look for another position elsewhere".
Transcribed Image Text:Case Study: Using the Office Phone A Makati area manager, Tommy Looc learns that his assistant Lynn Cac, is using the office phone at least once a week to talk to her mother in Cebu City for one hour or more. The manager confronted her with the discovery by asking Lynn if in fact, she is making these long-distance personal telephone calls. Lynn answers, "Yes. Why? Have I done anything wrong? What is so terrible about my using the phone anyway? The company is big enough to afford it; what is one phone call or two to Cebu? " Feeling expansive she adds, "I phoned my mother a couple of times last week because I wanted to find out about her trip to Hong Kong. What is the problem?" Tommy Looc take a hard line and direct her not to make any more phone calls because it is a form of stealing. Outraged, Lynn reacts to his comments by saying, "What? How could that be? I was just using the phone! I don't steal. I never steal! I was brought up not to steal. If you consider my using the phone to talk to my family as stealing, then I suppose I should not take supplies home either. You know little things like refill pads, envelopes, staplers, and pens. I use them to write letters, organize my accounts, write grocery list, remind myself of chores, or to keep by the phone to jot down messages. You are just picking on me". "What about the time that Noel Bool borrowed the computer for the weekend? Was that theft? He need it to work on his thesis. The PC is company property, too. No one was going to need it over a weekend. What is the harm? And anyway, the thesis is for his MBA. The more degrees he gets the more it will help the company, right? But then again, he did say to me off the record, that when he got his MBA degree, he was going to look for another position elsewhere".
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