How do you figure this out using conjoint analysis in a linear regression? Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels: Brand: Ford = 1, Chrysler = 2, GM = 3 MPG: 15 MPG = 1, 20 MPG = 2, 25 MPG = 3 Horsepower (HP): 100 HP = 1, 150 HP = 2, 200 HP = 3 Price: $18,000 = 1, $21,000 = 2, $24,000 = 3 The nine product profiles ranked in the data file were evaluated by a consumer. (a) For this market segment, rank the product attributes from most important to least important. Below is the data provided. Brand MPG Power Price Rank 1 1 1 1 4 1 2 2 3 7 1 3 3 2 3 2 1 2 2 6 2 2 3 1 2 2 3 1 3 9 3 1 3 3 8 3 2 1 2 5 3 3 2 1 1
How do you figure this out using conjoint analysis in a linear regression? Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels: Brand: Ford = 1, Chrysler = 2, GM = 3 MPG: 15 MPG = 1, 20 MPG = 2, 25 MPG = 3 Horsepower (HP): 100 HP = 1, 150 HP = 2, 200 HP = 3 Price: $18,000 = 1, $21,000 = 2, $24,000 = 3 The nine product profiles ranked in the data file were evaluated by a consumer. (a) For this market segment, rank the product attributes from most important to least important. Below is the data provided. Brand MPG Power Price Rank 1 1 1 1 4 1 2 2 3 7 1 3 3 2 3 2 1 2 2 6 2 2 3 1 2 2 3 1 3 9 3 1 3 3 8 3 2 1 2 5 3 3 2 1 1
MATLAB: An Introduction with Applications
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ISBN:9781119256830
Author:Amos Gilat
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How do you figure this out using conjoint analysis in a linear regression?
Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels:
Brand: Ford = 1, Chrysler = 2, GM = 3
MPG: 15 MPG = 1, 20 MPG = 2, 25 MPG = 3
Horsepower (HP): 100 HP = 1, 150 HP = 2, 200 HP = 3
Price: $18,000 = 1, $21,000 = 2, $24,000 = 3
The nine product profiles ranked in the data file were evaluated by a consumer.
(a) For this market segment, rank the product attributes from most important to least important.
Below is the data provided.
| Brand | MPG | Power | Price | Rank |
| 1 | 1 | 1 | 1 | 4 |
| 1 | 2 | 2 | 3 | 7 |
| 1 | 3 | 3 | 2 | 3 |
| 2 | 1 | 2 | 2 | 6 |
| 2 | 2 | 3 | 1 | 2 |
| 2 | 3 | 1 | 3 | 9 |
| 3 | 1 | 3 | 3 | 8 |
| 3 | 2 | 1 | 2 | 5 |
| 3 | 3 | 2 | 1 | 1 |
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