How do we determine the essence of a business, particularly one that combines sex-neutral job tasks (e.g., waiting tables) with elements of sexuality and sex appeal? To what extent should the employer’s business strategy and marketing be taken into account in making this determination?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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How do we determine the essence of a business, particularly one that combines sex-neutral job tasks (e.g., waiting tables) with elements of sexuality and sex appeal? To what extent should the employer’s business strategy and marketing be taken into account in making this determination?

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Step 1

The activity through which the company product advertised and shown in a better manner to attract the consumer is known as marketing. The different steps included in the activity of  marketing is 
a) Determining the Target Market 
b) The competitors are analyzed 
c) The goal of the company is set. 
d) The strategy is outlined 
e) The budget is set.  

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