Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
How do off-price retailers differ from discount stores?
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Step 1
Retailers are the customer facing end of the business. They deal with customers directly in order to satisfy their needs. The order size per customer is small in case of retailers. They acts as the link between the consumers and the producers.
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