Answered: Name and describe the three types of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Name and describe the three types of off-price retailers.How do off-price retailers differ from discount stores?

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Off-price retailers can be described as those retailers who are engaged in the business of selling second hand products, such that they are sold in low prices. The quality of the product's worth is more than the price that is charged by the retailer.

There are three different types of off-price retailers in the market. These are: independent off-price retailer, warehouse clubs, and factory outlets. These are discussed below.

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