Answered: How do marketers use emotions in…

ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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How do marketers use emotions in product design
and advertising?

Expert Solution

Step 1

Emotional marketing refers to marketing and advertising that primarily uses emotional appeals to form your customers and prospective customers notice, remember, share, and buy your company’s products or services.

For example, there’s an intricate psychology involved in designing memorable, unique custom business logos. Similarly, emotions play an important role in product packaging design.

Even the name of your business plays a vital role in creating emotional reactions in your customers and prospective customers.

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