The following table contains different consumers' values for three software titles: PowerPoint, Excel, and Word. Suppose there are 100 consumers of each type. It costs Microsoft $0 to produce each piece of software. Consumer Types Administrative Assistants PowerPoint Excel Word Marketing/Sales Accountants 75 200 100 200 100 125 25 250 25 When customers are indifferent, they choose the option where they buy more software A la carte Pricing If Microsoft were to sell each of the software individually, what price should it set for each and what would its profits on each be? Total profit on all software: $ PowerPoint Price per each 200 Profit on just that software 20000 Excel Bundled Pricing If Microsoft were to only sell the three products as a bundle, what price should they set for bundle? S what would be the profits?$ Mixed Pricing Suppose that Microsoft offered a bundle of all three for $375, but it also offers a price of $200 for each software separately. What is the new profit level for this pricing scheme? $ Word

ENGR.ECONOMIC ANALYSIS
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Chapter1: Making Economics Decisions
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The following table contains different consumers' values for three software titles: PowerPoint, Excel, and Word. Suppose there are 100 consumers of each type. It costs Microsoft $0 to produce each piece of
software.
Consumer Types
Administrative Assistants
PowerPoint Excel Word
Marketing/Sales
Accountants
75
200
100 200
100
125
25
250
25
When customers are indifferent, they choose the option where they buy more software
A la carte Pricing
If Microsoft were to sell each of the software individually, what price should it set for each and what would its profits on each be?
Total profit on all software: $
PowerPoint
Price per each
200
Profit on just that software
20000
Excel
Bundled Pricing
If Microsoft were to only sell the three products as a bundle, what price should they set for bundle?
S
what would be the profits?$
Mixed Pricing
Suppose that Microsoft offered a bundle of all three for $375, but it also offers a price of $200 for each software separately.
What is the new profit level for this pricing scheme?
$
Word
Transcribed Image Text:The following table contains different consumers' values for three software titles: PowerPoint, Excel, and Word. Suppose there are 100 consumers of each type. It costs Microsoft $0 to produce each piece of software. Consumer Types Administrative Assistants PowerPoint Excel Word Marketing/Sales Accountants 75 200 100 200 100 125 25 250 25 When customers are indifferent, they choose the option where they buy more software A la carte Pricing If Microsoft were to sell each of the software individually, what price should it set for each and what would its profits on each be? Total profit on all software: $ PowerPoint Price per each 200 Profit on just that software 20000 Excel Bundled Pricing If Microsoft were to only sell the three products as a bundle, what price should they set for bundle? S what would be the profits?$ Mixed Pricing Suppose that Microsoft offered a bundle of all three for $375, but it also offers a price of $200 for each software separately. What is the new profit level for this pricing scheme? $ Word
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