How can I compete with global rivals I have never even heard of? This is one of the most significant concerns of big global players: Who are the new-to-the-world players that will emerge? How do I spot them early?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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How can I compete with global rivals I have never even heard of?

This is one of the most significant concerns of big global players: Who are the new-to-the-world

players that will emerge? How do I spot them early? Do I acquire them, or attack head-to-head?

What does it take to make such foreign-market acquisitions work? How can I make sure that I fully

exploit them?

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The competitors of a business are present all over the world. The organization needs to form strategies for competing with these companies as well. If the organizations ignore this company they can face major competition in the marketplace because the companies expand and can also enter other countries which can attract the existing customers.

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