Answered: Home Depot is trying to determine how…

Name: Home Depot is trying to determine how to advertise in order to maximiz
Uploaded: 2024-03-20T07:07:26.000Z
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Description: Home Depot is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $25,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and exposure is given

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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Home Depot is trying to determine how to advertise in order to maximize their exposure. Their weekly advertising budget is $25,000. They are considering three possible media: tv, newspaper, and radio. Information regarding cost and exposure is given in the table below:

Medium	audience reached per ad	cost per ad (4)	maximum ads per week	minimum ads per week
TV	8,000	1,200	11	5
Newspaper	5,500	600	15	5
Radio	3,000	400	22	5

Formulate this media selection problem and then find the optimal solution.

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