Historically, 40% of Ant Co.'s product rollouts have been successful. Ant Co. could choose to use a focus group to provide feedback on the A-Warren. In the past when Ant Co.'s products were successful (locally or nationally), the focus group predicted this 80% of the time. For products that were not successful, the focus group predicted the product would not be successful 90% of the time. What is the probability that the A-Warren product will be a success when the focus group predicts that it will be unsuccessful?
Historically, 40% of Ant Co.'s product rollouts have been successful. Ant Co. could choose to use a focus group to provide feedback on the A-Warren. In the past when Ant Co.'s products were successful (locally or nationally), the focus group predicted this 80% of the time. For products that were not successful, the focus group predicted the product would not be successful 90% of the time. What is the probability that the A-Warren product will be a success when the focus group predicts that it will be unsuccessful?
A First Course in Probability (10th Edition)
10th Edition
ISBN:9780134753119
Author:Sheldon Ross
Publisher:Sheldon Ross
Chapter1: Combinatorial Analysis
Section: Chapter Questions
Problem 1.1P: a. How many different 7-place license plates are possible if the first 2 places are for letters and...
Related questions
Question

Transcribed Image Text:Ant Co. has developed a new product, the A-Warren. It is now time to bring the A-Warren product
to market. There are two alternatives for Ant-Co either market the product only in the local area, or
market the product nationally.
If Ant Co. rolls out the A-Warren product locally and it is successful, then the company will receive
$1.4M from product sales. However, if the local rollout is unsuccessful, then the company will lose
$100,000 ($0.1M) due to the costs of advertising.
If Ant Co. rolls out the A-Warren product nationally and it is successful, then the company will
receive $3M from product sales. However, if the national rollout is unsuccessful, then the company
will lose $1M due to the costs of advertising.
Historically, 40% of Ant Co.'s product rollouts have been successful.
Ant Co. could choose to use a focus group to provide feedback on the A-Warren. In the past when
Ant Co.'s products were successful (locally or nationally), the focus group predicted this 80% of the
time. For products that were not successful, the focus group predicted the product would not be
successful 90% of the time.
What is the probability that the A-Warren product will be a success when the focus group predicts
that it will be unsuccessful?
None of the answers are correct.
0.129
0.080
0.200
0.158
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 2 steps

Recommended textbooks for you

A First Course in Probability (10th Edition)
Probability
ISBN:
9780134753119
Author:
Sheldon Ross
Publisher:
PEARSON


A First Course in Probability (10th Edition)
Probability
ISBN:
9780134753119
Author:
Sheldon Ross
Publisher:
PEARSON
