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he General Electric refrigerator value is -0.5352 in the valuation of this refrigerator. Values ​​are determined out of 1000. Accordi

he General Electric refrigerator value is -0.5352 in the valuation of this refrigerator. Values ​​are determined out of 1000. Accordi

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Arçelik Refrigerator Production Inc. manufactures various types of refrigerators. Currently, it has produced the AA-No Frost type refrigerator and wants to do a research on its market value. The company identified its 6-person expert housewife customer and requested the valuation of the AA-No Frost refrigerator. These customers use a similar type of General Electric refrigerator, and the General Electric refrigerator value is -0.5352 in the valuation of this refrigerator. Values ​​are determined out of 1000. According to this information, what is the value of the AA-No Frost refrigerator? What does it mean when compared to General Electric?

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