group of companies that own the most brands across the globe. Though best known for its iconic Pepsi soda, PepsiCo has expanded past its soft drink roots, offering some of the most popular snack food brands. The company’s top snacks include Doritos, Cheetos, Tostitos, Fritos, Lay’s, Ruffles, Stacy’s, Sabra, and muller. Unilever understand that brands are intangible asset of the company but wondering how to record all internally developed brands in its financial statements -  at market value or at original cost? Please advise to the Unilever management

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Unilever’s products are sold in over 190 countries, and according to the company’s annual report, roughly 2 billion customers worldwide use Unilver products on any given day. Those stats put Unilever in an elite group of companies that own the most brands across the globe. Though best known for its iconic Pepsi soda, PepsiCo has expanded past its soft drink roots, offering some of the most popular snack food brands. The company’s top snacks include Doritos, Cheetos, Tostitos, Fritos, Lay’s, Ruffles, Stacy’s, Sabra, and muller.

Unilever understand that brands are intangible asset of the company but wondering how to record all internally developed brands in its financial statements -  at market value or at original cost? Please advise to the Unilever management

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