ANSWER IS "64.1" PLEASE show me how to figure thisout STEP BY STEP Golden Graham Crackers compete ina regional graham cracker market. Leading brands inthis market (with their retail sales) included: PurityGrahams $78.3 million Golden Graham Crackers $50.2million Crunchy Crackers $57.4 million JustRightGrahams $43.1 million Other brands $101.4 millionCalculate Golden Graham Crackers' RELATIVE MARKETSHARE. (Round your answer to the nearest tenth of apercent. Report 27.5%, for example, as "27.5".) EXACTSUBJECT IS MARKETING METRICS

Here,Sales of PG is $78.3 millionSales of GGC is $50.2 millionSales of CC is $57.4 millionSales of…

Answered: ANSWER IS "64.1" PLEASE show me how to…

Essentials Of Investments

11th Edition

ISBN:9781260013924

Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.

Chapter1: Investments: Background And Issues

Section: Chapter Questions

Problem 1PS

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Axiom Company blends and sells designer fragrances. It has a Men's Fragrances Division and a Women's Fragrances Division, each with different sales strategies, distribution 16 channels, and product offerings. Axiom is now considering the sale of a bundled product called Sync, consisting of one bottle of Him, a men's cologne, and one bottle of Her, a women's perfume, two of Axiom's very successful products. Axiom sells equal quantities of Him and Her perfume. For the most recent year, Axiom reported the following: Product Retail Price Him $40.00 Her $60.00 Sync (Him and Her) $90.00 1. Allocate revenue from the sale of each unit of Sync to Him and Her using the following: The stand-alone revenue-allocation method based on the selling price of each product The incremental revenue-allocation method, with Him ranked as the primary product The incremental revenue-allocation method, with Her ranked as the primary product The Shapley value method 2. Of the four methods in requirement 1,…
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