Crane Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Sales revenue Variable expenses Direct fixed expenses Average assets Required rate of return Retail Stores $9,910,000 3,860,000 4,360,000 7,860,000 11% Internet $3,860,000 1,410,000 910,000 3,860,000 11% Catalog Sales $3,010,000 1,710,000 1,110,000 1,960,000 11%
Crane Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows: Sales revenue Variable expenses Direct fixed expenses Average assets Required rate of return Retail Stores $9,910,000 3,860,000 4,360,000 7,860,000 11% Internet $3,860,000 1,410,000 910,000 3,860,000 11% Catalog Sales $3,010,000 1,710,000 1,110,000 1,960,000 11%
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
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