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Give an example of a straight rebuy and a modified rebuy.
Why is new-task buying more complex than the first two buying situations?
Step by step
Solved in 2 steps
- A bad Purchase Decision. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?Explain the Buying Situations. Give practical example for each.What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?
- Steps in the Planned Buying Process. Do you think all of the steps in the planned buying process are used when buying simple everyday process (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?What psychological factors in the customer's buying behavior could have helped Pizza Mia to enjoy the sudden increase in its sales? Explain your answer.Why is it important to understand the entire buying decision process, and what are the stages?
- Assume you have written this textbook and are going to attempt to sellit to your school. Identify the six members of the buying center. Whatrole would each play in the decision process? Rank them in terms ofhow much influence they would have on the decision, with 1 beingmost influential and 6 being least influential. Will this ranking bedifferent in other situations?Please answer the question as much as detail possible with example. Write down the name of four types of consumer buying behavior (e. g. Complex). Discuss which behavior is most reflective when purchasing the following items and why? Explain your answer. (1) A new smart phone and (2) Noodles (3) Soybean oilDiscuss the Consumer Buying Decision Process: the 5-stage Model (using aparticular product/ service or brand as your example).
- Using a recent purchase made as an example, discuss how the five (5) stages in the consumer buying process influenced your buying behaviour. Provide relevant examples at each buying process stage to support your answer. Present the answers in a nice manner and not less than 500 words and not more than 1300 words.Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.Give 5 examples of consumer buying behavior with logic and explanation?