General Construction Company has a contract to build three lower‐income apartment buildings for the city of Santa Fe, New Mexico. During the construction of the first building, the Project Manager formed an auditing team to audit the construction process for each building. He asked the team to develop a list of minimum requirements for the projects and use this as a baseline in the audit. While reviewing the contract documents, one of the audit team members found a discrepancy between the contract minimum requirements and the City’s minimum requirements. Based on his findings, he has told the project manager that he has decided to contact the city administrator and discuss the problem.  Question: If you were the project manager, how would you handle this situation? How can a customer be assured of satisfactory project completion?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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3. General Construction Company 

General Construction Company has a contract to build three lower‐income apartment buildings for the city of Santa Fe, New Mexico. During the construction of the first building, the Project Manager formed an auditing team to audit the construction process for each building. He asked the team to develop a list of minimum requirements for the projects and use this as a baseline in the audit. While reviewing the contract documents, one of the audit team members found a discrepancy between the contract minimum requirements and the City’s minimum requirements. Based on his findings, he has told the project manager that he has decided to contact the city administrator and discuss the problem. 

Question: If you were the project manager, how would you handle this situation? How can a customer be assured of satisfactory project completion?

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