Geely Auto is headquartered in Hangzhou, China, and has 22 productions plantsacross China as well as three assembly plants overseas. Geely Auto Group alsooperates five R&D centres around the world, with facilities in Ningbo, Hangzhou,Gothenburg, Coventry and Frankfurt as well as five global design centres inShanghai, Gothenburg, Barcelona, California and Coventry. Geely has 49%interest in Proton and the other 51% is owned by DRB Hicom. Proton has twoplants; in Shah Alam as well as Tanjung Malim plant which assembles the hotsellers- Proton X50 and X70 SUV. Most of the parts for both SUVs are imported fromGeely China plant such as such as engine, transmission, chassis, electronics andstamped parts are shipped to Port Klang.Proton sold a total of 13,013 vehicles (domestic and export sales combined) inthe month of October 2022, bringing the national carmaker's sales for the year-to-date to 115,366 units. Although slightly down on the monthly sales volumecompared to the 14,872 units sold in the preceding month of September 2022,this nonetheless means Proton has exceeded the 114,708-unit volume itachieved for the full year of 2021 with two months to spare, and also means thatyear-to-date sales have increased by 33.6% for the first 10 months of the year.Question:1) In your opinion, why Proton has been able to improve its salesafter the joint venture between DRB-Hicom and Geely.I

INTRODUCTION - Proton, a national carmaker based in Malaysia, has seen an improvement in sales…

Answered: Geely Auto is headquartered in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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