From humble beginnings in Gates’s family garage, Microsoft has grown to exceed $77.85 billion of revenue in 2013.  It offers a product line extending from        gaming and internet services  to mobile devices .  It is continuously diversifing its product line yet again through an aggressive acquisition strategy.  Discuss how Microsoft can effectively manage the integration challenges when implementing the acquisition strategies?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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From humble beginnings in Gates’s family garage, Microsoft has grown to exceed $77.85 billion of revenue in 2013.  It offers a product line extending from        gaming and internet services  to mobile devices .  It is continuously diversifing its product line yet again through an aggressive acquisition strategy.  Discuss how Microsoft can effectively manage the integration challenges when implementing the acquisition strategies?

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