From a purchasing standpoint, when comparing an item with low complexity/importance with one with a high complexity/ importance item you would generally change your approach in what way? Choose one answer. For high complexity/importance, focus forecast on the near term For high complexity/importance, include senior decision makers in key decisions For low complexity/importance, build deep collaboration 1 and 2 only 1 and 2 and 3
From a purchasing standpoint, when comparing an item with low complexity/importance with one with a high complexity/ importance item you would generally change your approach in what way? Choose one answer. For high complexity/importance, focus forecast on the near term For high complexity/importance, include senior decision makers in key decisions For low complexity/importance, build deep collaboration 1 and 2 only 1 and 2 and 3
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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From a purchasing standpoint, when comparing an item with low complexity/importance with one with a high complexity/ importance item you would generally change your approach in what way? Choose one answer.
- For high complexity/importance, focus forecast on the near term
- For high complexity/importance, include senior decision makers in key decisions
- For low complexity/importance, build deep collaboration
- 1 and 2 only
- 1 and 2 and 3
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