Ameer was jobless almost 2 years. Finally, his own uncle (Abu) offered him a job at his fruit stall. Ameer grateful for the new job. He wishes to help his in Fruit Stall business expansion Current scenario:The fruit stall operation hours are from 10am – 7pm.His uncle used to close his fruit stall from 11 am to 2pm on weekdays. During this time, he will fetch his kids from school.The fruit stall located near to school, hospital, and housing area. It is sub town area whereby movement of people and vehicles are high.Ameer another cousin who (Rodziah) is who is Polytechnique graduate used to come to the stall as part time worker and help whenever possible in other works. Sometimes she will help to fetch Abu s kids.Rodziah is housewife and earns RM15 per hour, basically her earning will be around RM 100 – 200 weekly. On weekends, Abu just will add on some extra cash to Rodziah as she also has 2 kids on own.Abu always feel he won Jackpot when Sideek comes to his stall to supply the harvested fruits from orchards in deep in village. Sideek is aboriginal family, and he is only man who drives a car at his rural village. Thus, every hospital visits for his village people he will bring over so many/ sort of things to his fruit stall. Abu also appreciate the Sideek harvest as it so fresh and cheap. He always thanks him.On weekends, the stall usually very busy as the hospital outstation visitors will add on the sales and some hospital visitors will stop again on the way back their home to get fresh local fruits from Abu s stall.Abu wife is a teacher and she handle some sales among her teacher’s friends and for her school canteen supply.Abu stall owned by Municipal council wit minimum rental fee and its location in most strategic location in the town. Another fruit stall located 10 km away.You need to Help Ameer to Abu s Business to gain more profits with higher sale.What is the suggestion for business expansion? /What is the best method to promote Abu Fruit stall business?What is your suggestion for business sustainability in long run?What are the best traditional marketing ways to promote business?Promote is his business in Instagram and Tik Tok.Suggest any add on services that Ameer should handle.

Since you have posted a question with multiple sub-parts, we will solve the first three sub-parts…

Answered: from 10am – 7pm. His uncle used to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Ameer was jobless almost 2 years. Finally, his own uncle (Abu) offered him a job at his fruit stall. Ameer grateful for the new job. He wishes to help his in Fruit Stall business expansion

Current scenario:

The fruit stall operation hours are from 10am – 7pm.
His uncle used to close his fruit stall from 11 am to 2pm on weekdays. During this time, he will fetch his kids from school.
The fruit stall located near to school, hospital, and housing area. It is sub town area whereby movement of people and vehicles are high.
Ameer another cousin who (Rodziah) is who is Polytechnique graduate used to come to the stall as part time worker and help whenever possible in other works. Sometimes she will help to fetch Abu s kids.
Rodziah is housewife and earns RM15 per hour, basically her earning will be around RM 100 – 200 weekly. On weekends, Abu just will add on some extra cash to Rodziah as she also has 2 kids on own.
Abu always feel he won Jackpot when Sideek comes to his stall to supply the harvested fruits from orchards in deep in village. Sideek is aboriginal family, and he is only man who drives a car at his rural village. Thus, every hospital visits for his village people he will bring over so many/ sort of things to his fruit stall. Abu also appreciate the Sideek harvest as it so fresh and cheap. He always thanks him.
On weekends, the stall usually very busy as the hospital outstation visitors will add on the sales and some hospital visitors will stop again on the way back their home to get fresh local fruits from Abu s stall.
Abu wife is a teacher and she handle some sales among her teacher’s friends and for her school canteen supply.
Abu stall owned by Municipal council wit minimum rental fee and its location in most strategic location in the town. Another fruit stall located 10 km away.

You need to Help Ameer to Abu s Business to gain more profits with higher sale.

What is the suggestion for business expansion? /What is the best method to promote Abu Fruit stall business?
What is your suggestion for business sustainability in long run?
What are the best traditional marketing ways to promote business?
Promote is his business in Instagram and Tik Tok.
Suggest any add on services that Ameer should handle.

Expert Solution