For this assignment, you will need to upload an elevator pitch for review.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What's an Elevator Pitch??

You can think of an Elevator Pitch as a "mini persuasive speech" with the persuasive goal of selling yourself (or your product, business, etc.) to a potential employer (or investor). It's all about telling them who you are, what your strengths/background/skills are, and the type of career/position you're looking for.  

The name comes from the idea that if you happened to be in an elevator with a person who could change the course of your career for the better, you'd have limited time to speak with them before those elevator doors open and they're gone. Usually, elevator pitches range from 30 seconds to about 2 minutes. For this assignment, you'll create and deliver a 1-minute pitch to a (hypothetical) prospective employer.

Everyone should have an elevator pitch tucked in their back pocket, because you never know when an influential person will step into your life! When the opportunity presents itself, it's always best to be as prepared as possible, because it could change the course of your career and your life!

Here's a nice (and short) article on Elevator Pitches from Forbes.com: 

https://www.forbes.com/sites/nextavenue/2013/02/04/the-perfect-elevator-pitch-to-land-a-job/#53fb1eab1b1d (Links to an external site.)

Here are 6 tips for delivering a successful elevator pitch, from CNBC.com: 

https://www.cnbc.com/2017/12/05/six-tips-for-perfecting-the-elevator-pitch.html

For this assignment, you will need to upload an elevator pitch for review.

 
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