For an exchange to take place successfully, all the gaps in the marketing process should besuccessfully covered between production and consumption.Discuss any three gaps you believe to be most relevant to your business in the marketing process of CBD oils in South Africa. Discuss two intermediaries of your choice that would be responsible for closing the gaps. In May of 2019, the Department of Health made the historic decision of making the cannabisderivate cannabidiol available for wholesale distribution in South Africa. The change comes in theform of a temporary resolution that will last 12 months and may be renewed in May of 2020.The future for cannabidiol, also known as CBD, in South Africa is uncertain. For the time being, youcan find CBD products in local pharmacies, general stores, and even pizza shops. Here's everythingyou need to know about cannabidiol, from its benefits to its risks.The effects of CBDCannabidiol is an active agent found in plants of the cannabis variety, such as hemp andmarijuana. It has calming, anxiolytic, and anti-inflammatory properties while also containing anumber of vitamins, making it valuable for many different health applications. CBD has been usedto treat anxiety, epilepsy, muscle pains, insomnia, arthritis, and menstrual cramps withremarkable effects on all counts. It's also a powerful agent against acne and skin inflammations.These are just the well-substantiated claims with some scientific evidence to back them up. Ifanecdotal evidence is to be believed, CBD can do much more. The effects of CBD are still beingstudied, in part because widespread use of the substance wasn't common outside of epilepsytreatment, making this a new field. Widespread use of the substance came in the wake of therecent movement towards cannabis legalisation that has spread over the world in recent years.One thing CBD products won't do is get you high. THC is the agent responsible for thepsychotropic effects of marijuana. Any reputable seller, like Cibdol, will provide you with CBDproducts that contain only trace amounts of THC. Little enough that it won't get you intoxicated ortrigger any drug tests.The legal statusCBD products are now legal, but there are limitations on the market imposed by the Department ofHealth. First, any products in the market may only contain a maximum daily dose of 20 milligrams(mg) or less. Second, CBD products can't claim to cure or treat any specific condition. They can only advertise broadly about general health enhancement or promise to relieve minor symptoms.The CBD marketCannabidiol has become a hot buzzword in the current world market. A look at Google search trendsshows that while there were almost no searches for CBD and related terms in 2016, the numbershave steadily increased since. As of 2019, Google now sees an estimated 6.4 million unique searchesabout CBD each month. People aren't just searching, they are also spending money. The sales ofCBD products could reach one billion dollars this year and reach ten billion dollars by 2024. That'sAccording to Hemp Industry Daily, a trade publication that covers the market. South Africancompanies and retail stores took the recent legalisation as an opportunity to invest. As of Octoberof 2019, CBD is available for purchase on the shelves of Clicks and Dis-Chem, with prices starting ataround R300. Other applications of the substance also appeared in the market. Col'Cacchino startedselling pizzas with CBD oil at prices starting at R125, and Blowfish launched a sushi roll containingCBD oil. More recently, Alchemy Elixzar launched South Africa's first CBD-infused skincare line.The risksThere are no known risks associated with CBD consumption. According to the World HealthOrganisation, the substance is non-addictive and shows no potential for being abused.

Marketing process involves in the filling the gap between production and consumption to improve the…

For an exchange to take place successfully, all the gaps in the marketing process should be successfully covered between production and consumption. Discuss any three gaps you believe to be most relevant to your business in the marketing process of CBD oils in South Africa. Discuss two intermediaries of your choice that would be responsible for closing the gaps.

For an exchange to take place successfully, all the gaps in the marketing process should be successfully covered between production and consumption. Discuss any three gaps you believe to be most relevant to your business in the marketing process of CBD oils in South Africa. Discuss two intermediaries of your choice that would be responsible for closing the gaps.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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