Find the optimal strategies for both the firms. XX = last two digits of your roll no.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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use xx=82 dont copy
5. For the next festive season two competing firms (Firm A and Firm B) are drawing their
promotional plans. Both believe that their decision making is happening under a game
environment with both sides having perfect information. The corresponding game has the
following pay-off matrix.
Firm B plans
Firm A plans
Aggressive
Normal
Moderate
Aggressive
300+XX
200+XX
200+XX
Normal
200+XX
100+XX
300+XX
Moderate
400+XX
300+XX
200+XX
Find the optimal strategies for both the firms. XX = last two digits of your roll no.
Transcribed Image Text:5. For the next festive season two competing firms (Firm A and Firm B) are drawing their promotional plans. Both believe that their decision making is happening under a game environment with both sides having perfect information. The corresponding game has the following pay-off matrix. Firm B plans Firm A plans Aggressive Normal Moderate Aggressive 300+XX 200+XX 200+XX Normal 200+XX 100+XX 300+XX Moderate 400+XX 300+XX 200+XX Find the optimal strategies for both the firms. XX = last two digits of your roll no.
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