Finally, discuss for which types of products the bookstore would do astraight rebuy and for which it would pursue a modified rebuy.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.7: Organizing Brands And Products
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Finally, discuss for which types of products the bookstore would do a
straight rebuy and for which it would pursue a modified rebuy.
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