Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter12: Creating And Pricing Products That Satisfy Customers
Section12.8C: Competition-Based Pricing
Problem 2CC
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Question
Explain the term Straight rebuy?
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Step 1
When a consumer purchases the same goods in the same amount from the same supplier under the same terms and conditions, the process is called a straight rebuy.
Because the supplier already knows the requirements of the company, a company expects the suppliers to retain the product and service quality and also automate their reordering systems to receive their order in time.
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