Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain the term Straight rebuy?
Expert Solution
Step 1
When a consumer purchases the same goods in the same amount from the same supplier under the same terms and conditions, the process is called a straight rebuy.
Because the supplier already knows the requirements of the company, a company expects the suppliers to retain the product and service quality and also automate their reordering systems to receive their order in time.
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