Experiences and Acquisitions Experiences and Acquisitions FIGURE 1-3 Overall Model of Consumer Behavior External Influences Culture Decision Subculture Process Demographics Situations Social Status Reference Groups Family Marketing Activities Problem Recognition -Information Self-Concept Needs Search and Lifestyle Desires Alternative Evaluation Internal and Selection Influences - Outlet Selection and Purchase Perception Learning Memory Postpurchase Processes Motives Personality Emotions Attitudes

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question

Of what use, if any, are models such as the one in
Figure 1–3 to managers?

Experiences and Acquisitions
Experiences and Acquisitions
FIGURE 1-3
Overall Model of Consumer Behavior
External
Influences
Culture
Decision
Subculture
Process
Demographics
Situations
Social Status
Reference Groups
Family
Marketing Activities
Problem
Recognition
-Information
Self-Concept
Needs
Search
and
Lifestyle
Desires
Alternative Evaluation
Internal
and Selection
Influences
- Outlet Selection
and Purchase
Perception
Learning
Memory
Postpurchase
Processes
Motives
Personality
Emotions
Attitudes
Transcribed Image Text:Experiences and Acquisitions Experiences and Acquisitions FIGURE 1-3 Overall Model of Consumer Behavior External Influences Culture Decision Subculture Process Demographics Situations Social Status Reference Groups Family Marketing Activities Problem Recognition -Information Self-Concept Needs Search and Lifestyle Desires Alternative Evaluation Internal and Selection Influences - Outlet Selection and Purchase Perception Learning Memory Postpurchase Processes Motives Personality Emotions Attitudes
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