Experiences and Acquisitions Experiences and Acquisitions FIGURE 1-3 Overall Model of Consumer Behavior External Influences Culture Decision Subculture Process Demographics Situations Social Status Reference Groups Family Marketing Activities Problem Recognition -Information Self-Concept Needs Search and Lifestyle Desires Alternative Evaluation Internal and Selection Influences - Outlet Selection and Purchase Perception Learning Memory Postpurchase Processes Motives Personality Emotions Attitudes
Experiences and Acquisitions Experiences and Acquisitions FIGURE 1-3 Overall Model of Consumer Behavior External Influences Culture Decision Subculture Process Demographics Situations Social Status Reference Groups Family Marketing Activities Problem Recognition -Information Self-Concept Needs Search and Lifestyle Desires Alternative Evaluation Internal and Selection Influences - Outlet Selection and Purchase Perception Learning Memory Postpurchase Processes Motives Personality Emotions Attitudes
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Of what use, if any, are models such as the one in
Figure 1–3 to managers?
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