Factors that influence a consumer buying decision include all the following, except: a. Cultural norms b. Personal preference c. Industrialization d. Societal values
Factors that influence a consumer buying decision include all the following, except: a. Cultural norms b. Personal preference c. Industrialization d. Societal values
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
Problem 1LO
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Factors that influence a consumer buying decision include all the following, except:
a.
Cultural norms
b.
Personal preference
c.
Industrialization
d.
Societal values
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