Factor Locations Weight Lienchiang Kinmen Penghu | Taitung Hualien Labor Climate 0.20 4 4 3 5 3 Proximity to Markets 0.20 4 2 1 4 2 Quality of Life 0.15 1 3 4 4 3 Proximity to Suppliers 0.20 1 5 2 1 Taxes 0.25 4 3 3 2 35
1) View the videos Taco Bell test-drives Live Mas restaurant concept in South Bay (0.32 mins, Ctrl+Click on the link) https://www.youtube.com/watch?v=04wRc5Wg8GU , and First-ever Taco Bell Live Mas Café serving exclusive drinks in Chula Vista (1.56 mins, Ctrl+Click on the link) https://www.youtube.com/watch?v=fq6jDxJk1LM , and answer the following questions:
- a) What is driving Taco Bell to try a beverage-focused format?
- b) What type of a process strategy does their beverage-focused format represent?
- c) What operational issues do you think Taco Bell would face from their beverage-focused format?
- d) What do you think are the main advantages and disadvantages of kiosk ordering?
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs for each of the questions.
2) Taipei Pharmaceuticals is planning to open a new manufacturing facility as part of its expansion plans. The firm has narrowed down the search to locate its new manufacturing facility to five sites. The assessment of these sites is to be made on the basis of the five subjective location factors given below. The firm plans to use a five-point scale (excellent = 5, and poor = 1) to quantify and compare subjective opinions about the relative goodness of the sites. The weight reflects the importance of each factor in the decision.
- a) What is the weighted score for each site?
- b) Which site should the firm choose?
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