Based on the success of Hain Celestial, other larger, more traditional food manufacturers may decide to enter the market for natural and organic foods and "out-focus" the focuser. What is the best way for Hain Celestial to guard against this kind of competition? a. Continue to add to its diverse line of products b. Buy one of these larger, more traditional food manufacturers c. Expand into the retailing and distribution end of the supply chain d. Internally develop innovative products

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Based on the success of Hain Celestial, other larger,
more traditional food manufacturers may decide to
enter the market for natural and organic foods and
"out-focus" the focuser. What is the best way for Hain
Celestial to guard against this kind of competition?
a. Continue to add to its diverse line of
products
b. Buy one of these larger, more
traditional food manufacturers
c. Expand into the retailing and
distribution end of the supply chain
d. Internally develop innovative products
Transcribed Image Text:Based on the success of Hain Celestial, other larger, more traditional food manufacturers may decide to enter the market for natural and organic foods and "out-focus" the focuser. What is the best way for Hain Celestial to guard against this kind of competition? a. Continue to add to its diverse line of products b. Buy one of these larger, more traditional food manufacturers c. Expand into the retailing and distribution end of the supply chain d. Internally develop innovative products
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