f multi-sided platform businesses existed before digital transformations, why are platform businesses so important now? a. Cloud computing has allowed businesses to rapidly increase the number of customers they can serve. b. Frictionless acquisition by accessing data and creating complicated formulas for calculating customized prices. c. Trust through social media and other digital authentication to

f multi-sided platform businesses existed before digital transformations, why are platform businesses so important now? a. Cloud computing has allowed businesses to rapidly increase the number of customers they can serve. b. Frictionless acquisition by accessing data and creating complicated formulas for calculating customized prices. c. Trust through social media and other digital authentication to

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section18.2: Salesforce.com Sold On Stakeholder Satisfaction

Problem 1C

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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If multi-sided platform businesses existed before digital transformations, why are platform businesses so important now?

a. Cloud computing has allowed businesses to rapidly increase the number of customers they can serve.

b. Frictionless acquisition by accessing data and creating complicated formulas for calculating customized prices.

c. Trust through social media and other digital authentication tools.

d. All of the above.

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