Explanation of the need. What need does this product fulfills as it relates to specific target market? Also, is it a “Me Too” imitator or the leader/first product is its category? How is it different from other products in the category? This should also include the product positioning. The product is: Oral B electric toothbrush
Explanation of the need. What need does this product fulfills as it relates to specific target market? Also, is it a “Me Too” imitator or the leader/first product is its category? How is it different from other products in the category? This should also include the product positioning. The product is: Oral B electric toothbrush
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2SC
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Explanation of the need. What need does this product fulfills as it relates to specific target market? Also, is it a “Me Too” imitator or the leader/first product is its category? How is it different from other products in the category?
This should also include the product positioning.
The product is: Oral B electric toothbrush
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