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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Do you think it is wrong for Mattel and other doll manufacturers to markets dolls with unrealistic body proportions to young girls? Explain why you think that way. Discuss other examples of marketers targeting females with unrealistic body concepts. 

 

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