Explain what is meant by the online value proposition and give two examples of the value proposition for Nationwide and Vodafone. (one for each company). Nationwide Building Society is a British mutual financial institution, the seventh-largest cooperative financial institution and the largest building society in the world with over 15 million members. Vodafone Group Plc is a British multinational telecommunications company.
Explain what is meant by the online value proposition and give two examples of the value proposition for Nationwide and Vodafone. (one for each company). Nationwide Building Society is a British mutual financial institution, the seventh-largest cooperative financial institution and the largest building society in the world with over 15 million members. Vodafone Group Plc is a British multinational telecommunications company.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain what is meant by the online value proposition and give two examples of the value proposition for Nationwide and Vodafone. (one for each company).
Nationwide Building Society is a British mutual financial institution, the seventh-largest cooperative financial institution and the largest building society in the world with over 15 million members.
Vodafone Group Plc is a British multinational telecommunications company.
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