Explain the “three-exposures hypothesis” and opportunity to see (OTS) in the context of television viewing.

Q: Explain attention, the factors that affect it, and theresulting marketing implications.

A: Attention happens when the improvement initiates at least one of the tactile receptors, and the…

Q: Draw a table with the main differences between reference groups , opinion leaders and influencers in…

A: Consumer behavior is the stance the consumer takes at the time of taking the buying decision which…

Q: Critically define and distinguish the difference between the concepts of "reference groups" ,…

A: The study of understanding how a prospect customer or prospect consumer analyze, select, purchase…

Q: Give an example of each Nonaspirational reference group and Aspirational group?

A: Aspirational group: A reference group with which a person aspires to be associated is known as an…

Q: What is local mobile search?

A: Mobile local search is a technology that allows people to search for local things using mobile phone…

Q: What makes the Social Ads works during the Covid-19. Explain your answer using…

A: Marketing is the process to exchange value with customers and business. When this marketing is done…

Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.