Explain the term undifferentiated marketing?

Customer and product knowledge are fundamental elements of any successful business. When a business perceives its services and customers well, an undeniable authority, authenticity and trust are built. This knowledge acts as a magnet for new and returning users, allowing small businesses to thrive and grow.

Undifferentiated marketing is also represented as mass marketing. This is because it targets people without having to worry about addressing the different desires and needs of different sections of a population. This is a strategy for growing sales that ignores the differences in market strategies and tries to attract every incoming customer with basic, one-stop products through mass distribution and advertising. This strategy is effective when marketing products that help most people. Usually, advertisers combine different ads around a slogan or theme to make a product more familiar to users.