Explain the term Promotional pricing?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter13: Pricing Concepts
Section13.2: Pricing Objectives
Problem 1LO
icon
Related questions
Question

Explain the term Promotional pricing?

Expert Solution
Step 1

Promotional pricing is a sales promotion technique in which the company reduces the price of the product for the short period.

steps

Step by step

Solved in 2 steps

Blurred answer