Answered: What is the relationship between…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What is the relationship between branding, labeling, and packaging, and how should these be managed over the product lifecycle?

Expert Solution

INTRODUCTION:

There are different marketing activities that are being done these days unlike selling. There is a marketing mix, that consists of products, price, place, promotion, people, process, and physical evidence. There are other tasks and activities that are related to process and promotion.

To the promotion, branding is linked and to the process, packaging, and labeling of the products and commodities is associated. All these elements and components of marketing are actually linked to the product life cycle. The product development also includes branding, labeling, and packaging.